James Lye

James has expertise in marketing, communication, and advocacy and with a passion for building authentic and successful brands. He has leadership experience in government, not-for-profit, and private companies.

He has built and led brand, strategy and advocacy in health, aged care, government, mining and resources, and education. He has also worked as a leader in consulting and professional services where he has built teams and advised large public and private organisations on brand, marketing, communication, strategy and change.

James is founder and principal of Agendum Communication.